Memory is once again brewing a new round of price increases.

The new round of price increases in the memory market is unfolding in a rather asymmetric manner. Recently, several people in the memory industry told reporters that some leading companies have verbally informed channel distributors of their intention to raise prices for enterprise-grade chips, and although formal price increase letters have not yet been issued, prices on the channel side have already begun to move first. Reporters visited agency channels, and multiple agents confirmed the aforementioned price increase signals. Mr. Yuan, a SK Hynix agent, told reporters: "Prices are rising every day." He observed that second-hand disk recycling prices have been climbing continuously, driving overall quotations upward; the path of price adjustment is that provincial distributors adjust prices weekly, and agent product prices are then passed down, "we adjust along with them." However, Samsung agent Li Ming reminded reporters that this round of price increases is not a broad rise across all categories: the increases are mainly concentrated in DRAM contract prices and enterprise-grade SSD original manufacturer/channel segments, rather than a comprehensive follow-through rise in consumer-grade NAND. "The bulk is still computing power centers; demand feedback from the grassroots level is actually mediocre." Because the price increases are first concentrated in DRAM contract prices and enterprise-grade SSD segments, when this round of prices spreads outward from original manufacturers, the first to be reached are not end consumers, but the manufacturing companies and module manufacturers caught in the middle. Li Ming added that these manufacturers are the first to absorb the original manufacturers' price increases, and given their different positions in the industrial chain, their feelings and pressure are markedly different.
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