SYNAGISTICS (02562) partners with China Post Hong Kong to expand the artificial intelligence-driven digital commerce platform and trade ecosystem connecting China and Southeast Asia.

Synagistics (02562) announced that its wholly-owned Southeast Asia's leading artificial intelligence (AI) digital commerce platform Synagie Pte. Ltd. (Synagie) has established a strategic partnership with China Post Hongkong Limited (China Post Hong Kong). The two parties will collaborate to create an integrated AI-driven digital commerce platform and trade ecosystem, providing automated seamless solutions for Chinese brands entering the Southeast Asian market. The strategic partnership will focus on four core pillars: internationalization of Chinese brands, global logistics integration, cross-border e-commerce channel empowerment, and AI and big data-driven trade and business intelligence. The partnership aims to promote bilateral trade between Mainland China, Hong Kong, and Southeast Asia, while addressing challenges such as regional supply chain fragmentation, high fulfillment costs, and diverse consumer preferences. Empowering the digital trade landscape of the Belt and Road Initiative, and accelerating the implementation of the "Top 100 Chinese Brands Going Global" plan As the demographic dividend in Southeast Asia gradually unfolds, economic growth accelerates, and digital infrastructure rapidly improves, the region is rapidly becoming one of the most vibrant e-commerce and digital economic hubs in the world. It is forecasted that by 2025, the e-commerce market in the region is expected to exceed $295 billion, with an annual growth rate of over 20%, making it the fastest-growing digital trade market globally. In this context, building an efficient and interoperable cross-border logistics and digital operational framework is crucial for promoting bilateral trade between China and Southeast Asia. This partnership also supports the "Top 100 Chinese Brands Going Global" plan, jointly promoted by China and Singapore, as part of the China-Singapore Cross-Border Digital Innovation Drive (2025). The plan aims to promote the globalization of Chinese brands, establish a data-driven trading system, and promote cross-border innovation through regional digital cooperation. Leveraging robust cross-border logistics and AI-driven trade infrastructure, the collaboration between Synagie and China Post Hong Kong will provide scalable and efficient support for the Top 100 Chinese Brands Going Global program, accelerating digital integration between China and Southeast Asia, shaping a new era of borderless trade. Key areas of collaboration: Establishing an AI + logistics cross-border ecosystem 1. Internationalization of Chinese brands and market access China Post Hong Kong will leverage its extensive postal network and industry relationships to discover and introduce quality brands from Mainland China and Hong Kong. Synagie will then support these brands with tailored landing and expansion strategies to empower localized digital commerce in the Southeast Asian region. 2. Integrated supply chain and logistics solutions With the strengths of China Post Hong Kong in international transportation, warehousing, and customs clearance, the two parties will jointly develop end-to-end logistics solutions connecting China and Southeast Asia to improve cross-border delivery performance and enhance supply chain efficiency. 3. Integration of digital commerce channels and optimized operational support Synagie's global brand portfolio will connect with China Post Hong Kong's official TikTok (China) store and social commerce accounts, along with China Post's e-commerce platform YouLeWang. This integration, along with China Post Hong Kong's expertise in content commerce and fulfillment, will provide comprehensive operational support for participating brands. 4. AI-driven digital commerce platform and trade ecosystem Synagie will leverage its proprietary AI and big data platform to provide real-time consumer insights, detailed demand forecasting, and operational optimization solutions. The two parties will jointly offer enterprise AI solutions to China Post Hong Kong's corporate clients to accelerate their AI transformation.