Chongqing Sokon Industry Group Stock (601127.SH) competes on the same stage as BBA, entering the top five luxury brand sales in the Chinese market.

Recently, the sales ranking of luxury brands in the Chinese market from January 1st to January 28th, 2024, has been released. In the first three weeks of this month, AITO Wanjie has shown strong upward sales momentum and ultimately lived up to expectations by successfully entering the top five luxury brand sales, competing on the same stage as Audi, BMW, and Mercedes-Benz. The leading product strength is the primary factor in gaining users' trust and recognition, but it is also important not to overlook Chongqing Sokon Industry Group Stock Automotive's responsible role and commitment to users. "Putting users at the center" is a slogan that many brands have used, but being truly recognized by users is a long and arduous task. For Chongqing Sokon Industry Group Stock Automotive, "putting users at the center" is not only a development philosophy but more importantly, it is implemented in concrete actions. Recently, the crisis faced by Guangdong Yongao Group has sparked industry discussions. In the midst of this turbulence, Chongqing Sokon Industry Group Stock Automotive promptly established a special team to ensure the safe transfer of undelivered vehicles and properly address future delivery issues, fully safeguarding users' rights and interests. Chongqing Sokon Industry Group Stock Automotive's quick response and comprehensive arrangements have garnered praise from consumers and have been praised by many netizens as an "exemplary car company". Affected users have also expressed, "At that moment, I truly felt how important it is to choose the right brand and how we are truly valued by the brand." In 2023, AITO Wanjie comprehensively upgraded "CARE Care", which includes four core values: "user-centered," "proactive," "respect," and "digitalization," covering pre-sales, delivery, after-sales, and owner operations, dedicated to providing users with worry-free car guarantees and service experiences throughout the entire process. In addition, Chongqing Sokon Industry Group Stock Automotive and Huawei have jointly established the "AITO Wanjie Sales and Service Joint Working Group," which will help users receive more comprehensive service support during the car purchase process. Driven by high-quality service, AITO Wanjie has not only achieved impressive sales performance but also gained industry-leading NPS value, further enhancing brand strength. Last year, Chongqing Sokon Industry Group Stock Automotive appeared at the inaugural "National Trend Summit" of the Central Broadcasting and Television General Station and successfully made the list of "2023 National Trend Innovation Model Pioneer Brands," becoming the only selected automaker and a typical representative of high-quality development of domestic automakers. With the user at the center and by steadily enhancing brand strength through a long-term approach, Chongqing Sokon Industry Group Stock Automotive continues to strive on the path of creating a reassuring and wonderful car life for users.