Canalys: Global smart wearable device shipments in Q4 reached 48.5 million units, a year-on-year decrease of 3%.

On March 4, in the fourth quarter of 2023, the global shipment of smart wearable devices was 48.5 million units, a 3% decrease compared to the same period last year. The decline was mainly due to high inflation and weak demand in the North American and Western European markets. Despite Apple's shipment volume declining for four consecutive quarters, it still maintained the first place with a market share of 21%. Meanwhile, Huawei's new product Watch GT4 drove the shipment of wearable devices, with a year-on-year growth of 31% in the fourth quarter, ranking third. Google returned to the fourth position successfully with a 7% market share by launching new Pixel and Fitbit watches and bands simultaneously. Fire Boltt achieved a 52% growth relying on the Indian market with price advantages and tactical moves, securing the fifth position with a 6% market share. The rankings of manufacturers in key regions and the top five markets in the world this year: Key regions globally: Top five markets in the world: